Matter Surfaces Names Joe Piscitello Executive Vice President of Sales

Stoughton, Massachusetts – September 15, 2026 – PRESSADVANTAGE –

Commercial flooring veteran brings more than two decades of sales, operations and executive leadership experience

Matter Surfaces, a Gerflor company and leading provider of commercial flooring, entrance systems and architectural surface solutions for commercial environments, today announced the appointment of Joe Piscitello as Executive Vice President of Sales. Piscitello brings more than 20 years of commercial flooring industry experience and a track record of building high-performing sales organizations, driving strategic growth, and aligning sales with operations.

Piscitello joins Matter Surfaces from Diverzify, where he most recently served as Executive Vice President. He helped lead the $1 billion national commercial flooring organization, with direct responsibility for a region generating approximately $280 million in annual revenue. His responsibilities included sales, operations, P&L performance, and strategic growth across multiple U.S. markets. Previously, Piscitello spent nearly two decades with Pavilion Floors, now part of Diverzify, progressing from Account Executive to Senior Vice President of Sales and Co-President.

“Joe brings an unusual combination of deep industry knowledge, proven sales leadership, and operational discipline,” said Barry Hume, CEO of Matter Surfaces. “He understands that sustainable growth in our industry is built on relationships – with architects and designers, dealers and contractors, end users, and our own people. As we begin this next chapter as part of Gerflor, Joe will help us strengthen our sales organization, develop our people and capitalize on the many opportunities ahead.”

As Executive Vice President of Sales, Piscitello will lead Matter Surfaces’ sales organization and help shape the company’s commercial growth strategy. His priorities will include developing sales talent, strengthening customer and partner relationships, expanding strategic accounts and market opportunities, and improving alignment across sales and the broader organization. Matter Surfaces serves architects, designers, commercial flooring dealers, contractors, and end users across a range of commercial environments, including hospitality, education, corporate and retail. Its portfolio includes commercial flooring, entrance systems, and specialty surface solutions designed to support performance, design, and material needs across commercial interiors.

Piscitello’s appointment comes as Matter Surfaces continues to build on its position in the U.S. commercial flooring market. The company serves architects, designers, dealers, contractors, and end users with commercial flooring, entrance systems and architectural surface solutions for commercial environments. These customers often work across complex projects that require coordination among design, specification, procurement, and installation teams, making consistent sales support and strong partner relationships an important part of the customer experience.

For Matter Surfaces, the sales organization plays a central role in connecting customers with the company’s portfolio, market expertise, and internal resources. Strengthening that connection is intended to help the company better support customers throughout the project lifecycle, from early product consideration and material selection through purchasing and project execution. It also creates opportunities to bring greater consistency to how Matter Surfaces supports strategic accounts and partners across U.S. markets.

Piscitello’s background leading large commercial flooring organizations brings perspective across both revenue growth and day-to-day operations. As Matter Surfaces enters its next chapter, that experience will support the company’s focus on building a scalable sales organization while preserving the industry relationships and service orientation that have helped shape its reputation. That combination is especially relevant as the company looks to deepen relationships with both long-standing partners and new commercial customers nationwide.

“Matter Surfaces has built a strong reputation in our industry by offering high-quality, design-focused products, cultivating trusted partnerships and delivering exceptional customer service,” said Piscitello. “I’m excited to join the team at this stage of its growth and as it begins a new chapter as part of Gerflor. My focus will be on empowering our sales organization, deepening relationships across the markets we serve, and creating the alignment and accountability that allow great teams to perform at their best.”

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For more information about Matter Surfaces, contact the company here:

Matter Surfaces
Matter Surfaces
1-800-628-7462
marketing@mattersurfaces.com
179 Campanelli Parkway, Stoughton, MA 02072