As software becomes the foundation of modern vehicle development, automakers are increasingly looking for faster ways to discover, evaluate, and integrate trusted software solutions. To help address that need, HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., today announced it has joined SDVerse, the automotive industry’s first B2B marketplace for software.

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HARMAN is making its software products and services available to automakers through SDVerse, providing a new channel for them to discover and compare software and engineering capabilities that support every stage of the software-defined vehicle (SDV) lifecycle.

“HARMAN is committed to helping automakers put software to work in ways that create meaningful value for their businesses and their customers,” said Christian Sobottka, President and Chief Executive Officer at HARMAN. “We bring together a strong portfolio of software and deep automotive engineering expertise to deliver on that commitment. Joining SDVerse gives automakers another way to engage with those capabilities and find the right HARMAN solutions for their programs, helping turn ideas into experiences consumers can enjoy on the road.”

Connecting OEMs with Trusted Software Solutions

The shift towards SDV is changing how automakers develop and source technology. By creating a centralized marketplace, SDVerse allows established suppliers and software developers to showcase their solutions, while helping automakers source technologies that accelerate innovation and manage development complexity.

Through SDVerse, customers can explore HARMAN’s portfolio of software products and engineering services supporting cloud-based software development and validation, digital services, in-vehicle experiences and automotive engineering.

HARMAN Solutions Available Through SDVerse

HARMAN’s initial SDVerse portfolio spans both product and service offerings, giving automakers access to integrated solutions, including:

Software Products

  • Ready Link Marketplace: A white-label app store that enables automakers to deliver in-vehicle apps and powerful digital experiences while maintaining control over their brand, customer relationships, and data.

  • Ready CQuence Loop: A cloud-based development and validation platform that helps automakers build, test, and validate vehicle software early and without hardware requirements.

  • Ready CQuence Run: A type-1 hypervisor that delivers unmatched performance, security, and flexibility for modern digital cockpits, ADAS, and domain controllers.

  • Ready Care: In-cabin intelligence for driver and occupant monitoring combined with proactive interventions from sensing physiological indicators such as heart rate and breathing patterns to help manage driver stress and attention, transforming the vehicle into a proactive well-being companion.

Software Services & Assets

  • Intelligent Cockpit Middleware: A production-ready, hardware- and SoC-agnostic cockpit middleware platform that provides reusable software building blocks and engineering expertise to help automakers integrate, customize, validate, and sustain digital cockpit experiences across vehicle programs.

  • Digital Cockpit Experience Design: Design-to-production HMI engineering powered by more than 40 reusable assets, Figma-to-Code automation, and AI-assisted development, enabling OEMs to create intuitive, engaging in-vehicle experiences for infotainment systems, digital instrument clusters, and head-up displays, while significantly reducing development cycles and time-to-market.

  • Software Verification and Validation Services: Automotive-grade validation services leveraging proprietary automation frameworks, AI accelerators, more than 70,000 reusable test assets, and global certification labs to improve software quality, accelerate release readiness, and reduce program risk.

HARMAN will continue expanding its SDVerse portfolio with additional software products and engineering services that help automakers accelerate SDV innovation.

Accelerating the Software-Defined Vehicle Journey

Together, these offerings support the key stages of the SDV lifecycle, from experience design, software development, and system integration to validation, deployment, and continuous lifecycle management. By participating in SDVerse, HARMAN is making it easier for automakers to discover trusted technologies, connect with its engineering experts, and identify proven solutions that reduce development complexity, accelerate production readiness, and enable next-generation in-vehicle experiences.

“As software becomes central to vehicle value and differentiation, automakers’ competitiveness will increasingly depend on the strength and agility of the automotive software supply chain,” said Prashant Gulati, CEO of SDVerse. “Bringing HARMAN’s broad portfolio of software and engineering solutions to the SDVerse Marketplace strengthens the ecosystem by giving automakers greater visibility into specialized capabilities across the vehicle lifecycle and a more efficient path from technology evaluation to implementation.”

To explore HARMAN’s software products and engineering services available through SDVerse, visit the SDVerse marketplace.

ABOUT HARMAN

HARMAN is a global leader in Lifestyle Audio and Automotive technology. We create intelligent experiences that enrich people’s lives on the road, in their homes, on the stage, and everywhere in between. Our iconic audio brands — including JBL®, Harman Kardon®, AKG®, Bowers & Wilkins®, Denon®, and Marantz® — bring premium sound to consumers and audio/visual professionals worldwide. More than 50 million vehicles globally rely on HARMAN’s technologies to deliver safer, smarter, and more intuitive in-cabin experiences. A wholly owned subsidiary of Samsung Electronics Co., Ltd., HARMAN has approximately 26,000 employees around the world.

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